Nearly every trial lawyers favorite part of the trial is closing argument. The 2009 manual of the plaintiffs revolution ebook. The manual of the plaintiffs revolution balloon press, 2009. Background the alleged foundation of the reptile strategy is. The 2009 manual of the plaintiffs revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download. The book comes in paperback and is in very good preowned condition, the binding is secure, it has 7 pages that have minor writing or highlighting see photos. Keenan reptile the 2009 manual of the plaintiffs revolution on right now learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Ball wrote two of the bestselling trial strategy books ever published.
The reptile theory is the latest advocacy rage for the plaintiffs bar. Keenan, an atlanta plaintiffs lawyer, and david ball, a north carolina jury consultant. Defense uses reptile strategy against keenan grsmb atlanta. Ball and keenans method of litigating cases is based on an old and outdated concept that the human brain is composed of three parts that reflect stages of human evolution. Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book. The reptile theory gained popularity after david ball a jury consultant and former theatrical director and don keenan a plaintiff attorney published a book entitled, reptile.
Once you have completed 7 courses, you can then take our roster of graduate courses. Written by david ball, a north carolina jury consultant, and don keenan, an atlanta plaintiffs lawyer, it describes a litigation strategy for plaintiffs that has come to be known as the reptile theory or reptile tactics. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. Instead, it is the systematic violation of a safety rule that compels a juror to act. Reptile theory or strategy definition the theory was popularized and coined in reptile. Reptile keenanball, 148 nassau st nw, atlanta, ga 2019. The 2009 manual of the plaintiffs revolution by david ball and don keenan. Reptile by david ball and don keenan paper back 2009 ebay. By framing arguments in terms of our most biologically basic. This mechanism helps explain juror decisionmaking in surprising verdicts, which i describe in two case studies. Through don keenans dirt simple system, you will learn how. In their books, videos, and seminars, keenan and ball advise plaintiff.
Keenan reptile the 2009 manual of the plaintiffs revolution on right now david ball, don c. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. At depositions of a defendant driver and a companys representative or safety director, plaintiffs counsel asks whether a driver or a company is. Don has dedicated his practice to child and adult injury and wrongful death. Reptile theory is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts andor fears of jurors. The 2009 manual of the plaintiffs revolution reptile.
The building blocks of a reptile strategy in a commercial vehicle case are consistent and familiar. The 2009 manual of the plaintiffs revolution, 1st ed. Keenan reptile the 2009 manual of the plaintiffs revolution. To be sure, the reptile model is a skilled marketing tool of plaintiffs counsel, don keenan, and jury consultant, david ball, to sell books, seminars and the like. David ball on damages 3 from trial guides on vimeo david ball on damages is americas bestselling text on proving damages. Reptile in the mist and beyond paperback january 1, 20 by david ball author, don keenan author visit amazons don keenan page.
This technique, known as the reptile method, has been popularized by jury consultant david ball and attorney don keenan. For many, the words lawyer and reptile are probably synonymous. The graduate courses cover advanced topics which dive deeper into that particular subject matter broadening your experience for courtroom success. In 2009, attorney don keenan and jury consultant david ball published reptile. That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile. Strategies for dismantling the plaintiffs revolution by thomas m. Don keenan and a great selection of related books, art and collectibles available now at. Reptile theory or strategy insurance glossary definition. He is the nations most indemand and experienced trial. The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts.
His bestselling books include reptile with don keenan, david ball on damages now in its third, groundbreaking edition and theater tips and strategies for jury trials. In their books, videos, and seminars, keenan and ball advise plaintiff attorneys to demonstrate to jurors the immediate danger posed by the actions of defendants because, as they put it, when the reptile sees a. The 2009 manual of the plaintiffs revolution by david ball, don keenan will certainly always offer you motivations. The 2009 manual of the plaintiffs revolution 9780977442553 by david ball.
Don keenan and david balls reptile method to overcoming tort reform welcome to the revolution tort reform is over. In 2009, david ball and don keenan published a book called reptile. David ball on damages andwith reptile cofounder don keenanreptile. Keenan law firm keenans kids foundation reptile keenan ball. Keenan and david ball advocate persuading jurors by. The main purpose of the theory is to unlock the jury. These two gentlemen coauthored a book titled, reptile. Now, david ball on damages 3 teaches you how to integrate the reptile and rules of the road methods, along with new voir dire techniques, into the classic damages method. Ball and keenan point out, a jurors sense of fear and threat is not evoked by a rare occurrence or accident. At the keenan trial institutes closings course, your time will be spent learning how to win your case in your closing argument. This sale features a preowned copy of reptile the 2009 manual of the plaintiffs revolution by david ball and don keenan. The 2009 manual of the plaintiffs revolution by david ball. Find all the books, read about the author, and more. Limiting reptile arguments, by appeal and otherwise.
She hadnt yet heard about the popular book by david ball and don keenan, so i explained, its a theory for trying plaintiffs cases by portraying the defendants conduct as a threat to jurors own safety and the safety of others. Utilizing the atf can help attorneys optimally sequence evidence and make their strongest points when jurors are most open to reconsider their assessments. Don keenan and a great selection of similar new, used and collectible books available now at. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. The reptile theory is attributed to a former professional theatrical director, david ball ball, and a plaintiff attorney, don keenan keenan. The 2009 manual of the plaintiffs revolution david ball, don keenan on. When the reptile sees a survival danger, she protects her genes by impelling the juror to protect himself and the community, write coauthors don c. Damages 3 provides stepbystep guidance on how to prepare opening. Since 2009 don keenan and david ball have been traveling the country delivering their critically acclaimed welcome to the revolution seminar based on years of research on the reptile method. Reptile in the mist and beyond paperback january 1, 20 by david ball author, don keenan author. The 2009 manual of the plaintiffs revolution paperback 2009.